Insights and analytics

What you find on the Insights page: leads, card views, link clicks, sources and intent.

From Event Intelligence
Available on: Event Intelligence or an Event Lead Capture licenceCompare plans

The Insights page shows how many leads you collect, how often people open your cards and where they come from.

#Open Insights

  1. Open dash.swopi.co and click Insights in the menu.
  2. At the top right, pick a time range: Last 7 days, Last 30 days, Last 90 days, Last 6 months or Last 12 months.

You also find insights in the mobile app.

#Main numbers

  • Leads: contacts captured by form, scan or added by hand, with a chart over time.
  • Card views: from all sources, so NFC, QR code and link.
  • Link clicks: LinkedIn, website, phone, email and other links on your card.
  • Contacts downloaded: how many times someone saved your card as a vCard.
  • Last 24 h: leads, views and clicks for today.
  • Lead sources: where your leads came from.
  • Intent (Swopi AI): how many leads have a High, Medium or Low score, see Intent scoring.
  • View sources: NFC card, QR code or link share.
  • Top links: the links people click the most.
  • Charts of views, clicks and downloaded contacts over time.

On the Pro plan you see a basic overview of views and leads for the last 30 or 60 days.

#Team overview Teams

Admins and managers also see the Team overview section:

  • Pipeline value (estimate): number of leads times your average deal value. You set the average value yourself.
  • Active members: how many people in your team had any activity in the chosen time range.
  • Top members: a ranking by number of leads.
  • A member table with leads, views, clicks and last activity, and a Member engagement chart.

Click Export CSV to download the member table for the chosen time range.

Did this article help?