Lead enrichment

Swopi AI fills in a lead's job title, company details and score, so you do not have to look them up.

From Event Intelligence
Available on: Event Intelligence or an Event Lead Capture licenceCompare plans

Swopi AI adds what it finds about a lead and their company in public sources. You no longer have to look it up yourself.

In a team, enrichment is available to members with an Event Lead Capture licence, see Event Lead Capture licence.

#What AI fills in

  • Lead info: job title, seniority, LinkedIn and location.
  • Company info: website, industry, size, revenue, year founded, company type, funding, registration and VAT numbers, address, company email and phone, company LinkedIn, technologies and a short company description.
  • Lead score, see Intent scoring.

AI never overwrites fields that are already filled in. A small colored dot marks a value from AI.

#When enrichment runs

  • A lead you scan in the mobile app is enriched right after the scan.
  • When you add a lead in the dashboard with Add leads, Create manually or Create from LinkedIn.
  • When you import a CSV file with Import & Enrich turned on, see Bulk enrichment.
  • Any time by hand, from the lead detail.

#Enrich from the lead detail

  1. On the Contacts page, open the lead.
  2. In the Swopi AI box, click Enrich with Swopi AI. If the lead is already enriched, you see Re-enrich instead.
  3. After you click Re-enrich, check the Name and Company and click Enrich lead.

Re-enrichment does not overwrite anything you added or edited by hand. If AI finds nothing, add a company or LinkedIn and try again. You also find Re-enrich in the lead detail in the mobile app.

The Swopi AI block in the lead detail: lead info and company info. A small dot marks a value AI filled in.
The Swopi AI block in the lead detail: lead info and company info. A small dot marks a value AI filled in.

#Suggestions from AI

If AI finds a different job title or company name than the one on the card, it shows it as a suggestion, for example Swopi AI found a different job title. The field keeps the original value until you click the suggestion.

For an email, you see whether it is verified or predicted. A predicted email is based on the company email format, so check it with the lead.

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